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Categories of Web Surfers
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Bargainers Bargainer are devoted to the quest for deals. They love the adrenaline rush they get whenever they find the lowest price. In fact, the hunt itself is more interesting then the actual purchase. To attract this group, appeal on both their rational and emotional levels. Keep them satisfied with the lowest price. They are a great website promotion agents as they have an innate and uncontrollable urge to tell their friends on how they manage to get the lowest price. Use price comparison to show them how much they saved by purchasing from you.
Traditionalists They tend to hang out at new websites, financial sites and portals. Traditionalist normally spend twice as much time per page as an average visitor. They want to obtain everything that is available from the web page so that they will feel satisfied for having gained something special and valuable for their time spent online. To get them to visit your site, create your own portal or gateway. Keep your website material hard-hitting and straight to the point.
Sportsters These people act like traditionalist but more focus on sports and entertainment sites. They like fresh, colorful and offbeat sites. Load your site with sound bytes and great visual media. Keeping your website fresh and colorful with lots of reviews, current news and juicy gossips will definitely attract them.
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