Categories of Web Surfers

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Information diggers

These people want to know practically everything about anything. They just want to fill they heads with all those small, minor and triviality. They are the kind of people whose secret wish is to be on "Who Wants to Be a Millionaire?". Information diggers may be your best friends. They may want inside information that only you can deliver. Make it your mission to attract these people. Declare your leadership position as an expert in their field. It doesn't always make much difference whether you are or aren't, as long as you sound authoritative. Make a claim that your website is doing something better that others. Make your product stand out by being the number one in some aspect of your category that consumers care about. If you can identify your consumers' mindset, you can then create your website in a way that speaks to your customers personally. If you've identified your leadership position, you can plaster it on all your sales materials and broadcast it.

Gamesters and Interaction Seekers

Gamesters like to interact with their computer and seek out puzzles and interactive material. Even if your website is purely informational, make it fun by offering quizzes and games. Let gamesters compete against you and before you even know it, they're already at your site.