Positioning your website to attract traffic

Continuation.....

Your Visitors

Rarely does sales occur on the first visit and the visitors will usually want to take a look and get convinced before coming back to purchase. No matter how your visitors come to your site, you will still have to work out a plan to keep them loyal and to become an active participant in your website. Many startup websites made the mistakes by solely thinking that their website is a place to sell their products only. But failed to recognize that in order to sell a product, the prospects have to -

Be able to find you.
Have relevant contents for them to find out more.
Be able to trust you.
Able to find your competitors to compare products and prices.
Eventually figuring out how to order.

Many times, a visitors to your website will be thinking if your website is for real and can they trust you with their credit card information. Statistic shows that it usually takes a visitor four visits to finally get the courage and confidence to buy a product from you.

And as we are all aware, getting new visitors to your website is more difficult than attracting those who have already been there and repeat visitors are crucial to maintain a profitable website. The most successful websites create trust first and then sell in subsequent visits. Reach for people who don't know they need your product until you tell them about their need.