Benefits of having repeat visitors

Step 4 - Credibility

You may be a one-person operation, but the beauty of the Internet is that on one will ever know that if you don't tell them. Even though you may be working from your bedroom of your house, the appearance of your site needs to be sharp, professional and coherent. Choose your area of expertise and stick with it. Offer only a few related product lines.

Step 5 - Convenience

Ensure your website is easy to get to and easy to use. Do not make life difficult for your visitors. At one time, frames were a craze for website development, but later people found them to be much too complicated. Frame technology allows you to have more than one website on your screen at the same time. With a structure built on frames, a visitor to a site does not know where to focus his or her attention. Using frames become too complex that they were actually discouraging people from using the sites. Make it easy for visitors to get to where they want to go quickly and painlessly.

Step 6 - Clarity

Again, don't try to confuse your visitor. State your points clearly and straight to the point. Your home page should tell the visitor, "I know what you want. Here's how to find it."

Step 7 - Simplicity

Normally when people are surfing the Web, they generally do not want to spend more than a few seconds on any page until they've found exactly what they're looking for. Too much text on your home page will cause your visitor to move on to somewhere else. If you site looks complex and confusing, they will not come back. If they feel comfortable and feel you have something worthwhile to offer them, then they'll likely come back in the future. If you want only techies to visit your site and do business with you, then use the jargon they understand. If you want scientists, then use their unique language. Use the language that your intended visitors use. Get to the point. And remember, a confused reader will not buy what you have to offer, worse, they will not even take the time to ask you to explain.