Home Based Business

Using Mobile Marketing In An Effective Way



A lot of people these days use mobile devices. By using mobile marketing you can reach these customers but you have to know what you’re doing. Read this article to find out how you can effectively use mobile marketing to get new customers.

When you send marketing messages to your customers’ phones you have to keep the messages short. Some of the time, their phones may have a text message character limit. Even if that’s not the case, people aren’t going to want to read a lot of text. Get to the point in your first sentence or so and offer links to a website or place where they can read more if they are interested.

You have to give your customers the option to opt out of your messages. If you do not do this then you can generate complaints and that could get you in trouble. Spam is a big problem and nobody really likes it, so if you really want to reach out to people, you have to give them a way to get on and off your list whenever they want.

Customers that purchase goods or services from you should be rewarded every once in a while. Consider sending these people offers for money off their next purchase or a buy one get one free kind of deal. When people feel like they’re part of something then they probably will keep buying from you. It can only help your business to treat them well because they will tell their family and friends about your business eventually.

Include your contact information in your marketing messages. Someone may have questions about what you’re talking about. If you don’t include your contact information they may just go elsewhere or ignore it all together. Treat your customers with respect and give them a place to go where they can ask questions. If you aren’t available at all times, set up a support forum online or provide them with your e-mail address.

Try not to send messages at odd hours. If you are sending messages all over the place, you have to look at the time zones. Don’t send people messages late at night or really early in the morning. Also be aware of when people are likely to be having dinner. You probably don’t enjoy when people call you when you’re busy or asleep, so treat your customers how you’d like to be treated.

Limit the amount of messages you send out. Try to only market when something new is coming out or when you have a discount going on. People really don’t want to hear the same thing over and over and will probably end up getting off your marketing list. Nobody likes to be harassed with messages constantly, so make sure they contain important information and are spaced out.

Mobile marketing doesn’t cost all that much and can reach out to people on a more personal level. Use the advice from this article to help you reach out to more people using mobile marketing in the right way.