Search engine optimization techniques can be adapted to your blog. Read this article for more information on SEO and blogging.
Does your blog appear in search results? If your blog is not listed, you have probably not been noticed by search engine spiders yet. You need more visitors and more back-links for search engine spiders to find your blog. You can list your blog with most search engines but this does not guarantee that it will be listed in search results. Choose a popular blogging platform so you can easily connect with other bloggers and get back-links on blogs that have been indexed by search engines.
Include strong keywords throughout your blog. Use HTML tags such as h1 and h2 to draw attention to your titles and make sure you use strong keywords in the anchor text of your links. Choose a domain name that contains a keyword and and select a blogging platform that allows you to make changes to the meta tags and description of your site so you optimize these elements. You should use tools like Google AdWords to find out more about the keywords your target audience is using and pay attention to the keywords used by your competitors so you are not competing directly right away.
Focus on creating quality articles and on updating your blog regularly. Contact webmasters and bloggers who have a similar target audience and exchange links. Have your content featured on other blogs and sites along with a back-link to your blog. You should feature quality content in return to provide your audience with useful information. Use social networks to post links to your content and encourage people to share these links with their friends. These methods will work if you write on topics your target audience is interested in.
Organize your blog so it is easy to navigate. Creating a blog gives you less control over the design and organization of your project, but you should be able to create quality pages and connect them together logically if you take the time to familiarize yourself with the features of your blogging platforms. You should add links to similar content throughout all your articles and archive them so that visitors can easily find information on the topic they are interested in. Update your archives regularly and avoid changing the URLs of your content so that your back-links are still valid.
Select a blogging platform with useful statistic tools. You should be able to see how many visitors you get and which links they followed to find your content. Keep track of the number of comments you receive to get a better idea of what kind of posts get the most attention. Use these statistics to create more popular content or to get more back-links that will bring you traffic. Monitoring your results is the best way to improve your campaign in the long run.
Use these tips to optimize your blog and get more traffic. Do more research about SEO techniques and make sure you adapt them to your blog.