Do you need help with your current SEO strategy? Your site could rank much higher in search results thanks to the tips presented in this article.
Do some research about your audience and competition. Use Google AdWords to find out which keywords are used by your target audience and how often they appear on your competitors’ sites. Compare rankings yourself by looking up certain keywords on different search engines and visit your competitors’ websites to find out more about their SEO strategy. Pay attention to the design, the keywords used, the titles, the links and the organization of the site. Avoid connecting your site to your competitors’: even though back-links are important, exchanging links with a site you are competing with is not a good idea.
Create your site with SEO in mind. Establish a map for your site and organize your content in a logical manner. Visitors and search engine spiders should easily access your most important pages and find the information they need. Create a menu and organize your content in archives or different sections if you need to. Place the most important links in visible places and test your site extensively to make sure all your links are working. You can also create an XML site map to help search engine spiders navigate your site and avoid using Java script or Flash content they will not be able to read.
Choose up to five strong keyword phrases and use them in your meta description and meta tags, the anchor text of your links, your titles, your various tags and to a certain extent, the text of your articles. Keep in mind that search engine spiders will mostly look for strong keywords in titles and tags. Your domain name and URLs will not really make a difference, but place keywords there if you can. Do not name your .html files with keywords: instead, use a site-building tool to customize your URLs.
Find out which sites your target audience is likely to visit and get back-links on these sites. Commenting on hundreds of blogs with a link to your site will not get you anywhere. You should focus on getting visible and optimized links presented as a source of trustworthy information. Get in touch with different webmasters and bloggers and get your content featured on their sites along with a link to your site. If you write quality content, people will accept to feature it right away or at least create a link to it. The pages that get the most visitors through these back-links should be kept up to date: do not hesitate to direct this traffic to a different page by placing a banner or a visible link on the pages that get the most traffic.
Apply these tips and do some more research about SEO techniques. Stick to ethical methods known as White Hat SEO and monitor your results so you can keep on improving your SEO campaign over the long term.