Home Based Business

Using SEO To Promote Your Online Business



Good SEO techniques will help your site rank higher in search results and attract more visitors. This article is filled with useful tips you need to know about for your SEO campaign.

Your SEO efforts need to be adapted to your audience. Have your customers answer surveys to find out what they do on the Internet and which sites they visit regularly. You should also use Google AdWords to find out more about the demographics of users who looked up keywords related to your business. Define your audience and do more research on your target group. Stay up-to-date with new trends within this group so you can adapt the keywords and strategies you use.

Place your keywords smartly throughout your site. Your goal is to write quality content for your readers. Writing basic content filled with keywords will not fool search engine spiders. Place keywords where they will be the most noticed. This includes h1, h2 and h3 title tags, alt tags and the anchor texts of your links. You should also add your keywords to your meta tags and meta description as well as your domain name, if possible. Select up to five strong keyword phrases and use secondary keywords for specific content, if necessary.

Help visitors and search engine spiders navigate your site by organizing it smartly. You should create a menu to facilitate access to the most important pages and place links to similar content throughout your articles. Archive your old articles by themes instead of organizing them chronologically. Make sure you add a search bar to help visitors find what they need. Create an XML map of your site to help search engine spiders navigate through your pages, but keep in mind that your XML map will be efficient only if your site is well-organized in the first place.

Write quality content so that other webmasters and bloggers will want to feature it along with a back-link to your site. Back-links will draw more traffic to your site and help you rank higher in search results. You could also use social networks to share temporary back-links with your audience and reach out to millions of potential customers. Do not hesitate to share links to external sites as long as they are relevant to your topic. Make sure all your links are optimized with a strong keyword phrase. Avoid at all costs using ‘click here’.

Keep track of your progression. Most web hosting services or blogging platform provide you with useful statistic tools, but do not hesitate to download additional plugins. You need to keep track of how many visitors you received and how they found your site. Use these results to strengthen the most efficient aspects of your campaign. You could, for instance, get more back-links on a site that brought a lot of traffic to yours.

Apply these tips and do more research about SEO techniques. Your site will eventually rank higher in search results, but give yourself the time to develop a good campaign.