List of the different categories of web visitors in the internet
Although every Web visitor has his or her own way of accessing the Internet, it helps if you know the general categories of people who regularly use the Internet. There are all together 8 different categories – simplifier, surfers, newbies, bargainers, traditionalists, sportsters, information diggers and gamesters and interaction seekers. Knowing these 8 categories can help you tremendously in deciding on your website promotion and site-building tactics.
They use the Internet especially the search engines to make life easier for them in some way. Their mind has already set a specific purpose on what they want. They will connect and log off immediately after finding what they want from the Internet. In order to hook them, your websites must provide clean, uncluttered content. Ease of website navigation is very important to simplifiers. The key is to make the product information available and simple to access. Your return policies and customer service policies must be readily available and spelled out clearly.
Surfers drove the internet at one time. They move quickly from one website to another, seeking for new experiences. These people are stimuli junkies and are always looking for something new, constantly downloading new gizmos and hit-tech features. To attract these people, you will need a cutting-edge website design and gee-whiz effects. These people get bored and uninterested unless you update your website frequently. However take note that they do not like to spend money. They consider the Internet a free entertainment and feel that it is their entitlement for owning a computer and being on the forefront of new technology. Attracting them means having cutting-edge design and features, constant updates, a strong online brand, and an assortment of products and services. Advantage if able to have high search engine ranking.
The new kids on the block. They are new to the Internet and, often, new to the computers in general. Their favorite features are email and chat rooms. Newbies tend to go after specific subject matter and will return to the websites that they enjoy. So it is relatively easy to keep them coming back to your website. Newbies are often afraid of their computers and are not willing to click on unfamiliar elements. To reach out to them, keep your website simple and ensure that you’re listed high in the search engines. Provide a guide and good navigational instructions to assist them every step of the way. Keep your website warm and novice friendly. If you want them to click on a link, by all means, say it clearly and unambiguously “Click here”. It is very easy to scare of a newbie but they will be incredibly loyal if you put them at ease. To be listed high in search engines, crucial to have a proper search engine promotion activities.
These people want to know practically everything about anything. They just want to fill they heads with all those small, minor and triviality. They are the kind of people whose secret wish is to be on “Who Wants to Be a Millionaire?”. Information diggers may be your best friends. They may want inside information that only you can deliver. Make it your mission to attract these people. Declare your leadership position as an expert in their field. It doesn’t always make much difference whether you are or aren’t, as long as you sound authoritative. Make a claim that your website is doing something better that others. Make your product stand out by being the number one in some aspect of your category that consumers care about. If you can identify your consumers’ mindset, you can then create your website in a way that speaks to your customers personally. If you’ve identified your leadership position, you can plaster it on all your sales materials and broadcast it.
Gamesters and Interaction Seekers
Gamesters like to interact with their computer and seek out puzzles and interactive material. Even if your website is purely informational, make it fun by offering quizzes and games. Let gamesters compete against you and before you even know it, they’re already at your site.
Bargainer are devoted to the quest for deals. They love the adrenaline rush they get whenever they find the lowest price. In fact, the hunt itself is more interesting then the actual purchase. To attract this group, appeal on both their rational and emotional levels. Keep them satisfied with the lowest price. They are a great website promotion agents as they have an innate and uncontrollable urge to tell their friends on how they manage to get the lowest price. Use price comparison to show them how much they saved by purchasing from you.
They tend to hang out at new websites, financial sites and portals. Traditionalist normally spend twice as much time per page as an average visitor. They want to obtain everything that is available from the web page so that they will feel satisfied for having gained something special and valuable for their time spent online. To get them to visit your site, create your own portal or gateway. Keep your website material hard-hitting and straight to the point.
These people act like traditionalist but more focus on sports and entertainment sites. They like fresh, colorful and offbeat sites. Load your site with sound bytes and great visual media. Keeping your website fresh and colorful with lots of reviews, current news and juicy gossips will definitely attract them.